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Second Order Club

Second Order Club

Give them a reason to buy twice.

Give them a reason
to buy twice.

Build a product customers choose, and an experience that brings them back.

Join the free community

Second Order Club

noun · a community

A community of ecommerce founders who understand that the game of online sales is never won on the first purchase.

The second purchase determines your success.

Travis DiPerna, founder of Second Order Club and Everlore Hollow

Founder to founder

I’m Travis.
I build experiences.

I run Everlore Hollow, where fantasy stories come to life through artifacts, candles, tea, and the details that pull you into another world.

Second Order Club is where we work through how to build products people choose and experiences they come back for. Bring what you’re building.

Join the free community

Your place in the club

Start free.
Build from there.

Premium

$37 / month

  • Every future live workshop—no separate tickets
  • All past workshop recordings to revisit at your own pace
  • Everything in the free ecommerce founder community
Join Premium

VIP coaching

$497 / month

  • A private coaching call with Travis each month
  • A weekly group coaching call
  • All Premium workshops and past workshop recordings
  • Skool courses and the ecommerce founder community

First 3 clients keep this rate while continuously enrolled.

Join VIP

Paid memberships are billed monthly through Skool. Workshop access lasts while your membership is active.