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Free
- A community of ecommerce founders to ask questions and share what you’re building

Second Order ClubBuild a product customers choose, and an experience that brings them back.
Join the free communitynoun · a community
A community of ecommerce founders who understand that the game of online sales is never won on the first purchase.
The second purchase determines your success.

Founder to founder
I run Everlore Hollow, where fantasy stories come to life through artifacts, candles, tea, and the details that pull you into another world.
Second Order Club is where we work through how to build products people choose and experiences they come back for. Bring what you’re building.
Join the free communityYour place in the club
Free
$37 / month
$497 / month
First 3 clients keep this rate while continuously enrolled.
Join VIPPaid memberships are billed monthly through Skool. Workshop access lasts while your membership is active.