Level 1 · Introductory workshop
Turn Creativity Into a Business
Turn a creative idea into a first offer you can test with real people.
A community for ecommerce founders building products customers choose and experiences that bring them back.
Second Order is the purchase that follows the first—the return that tells you the experience gave someone a reason to come back. Meet the club →
Small group. Limited seats. Advance registration required.
Get a ticket · $97.00- When
- Friday, December 11, 20265:00 PM EST – 7:00 PM EST
- Where
- Everlore Hollow409 Walnut St., McKeesport, PA 15132
- Admission
- $97.00Ticket details below
Level 1 · Introductory workshop
Give your idea
a first version.
Best for you if: You have an idea, craft, or creative interest and want to work out what you could sell, who might buy it, and what to try first.
About this workshop and other dates →You have an idea, craft, or creative interest and want to work out what you could sell, who might buy it, and what to try first.
A specific first offer to explore. A clearer picture of the people who might want it. A practical next step for testing demand.
A starting point for creative ventures
Bring an idea, a craft, or an experience you wish existed. You don’t need a finished product or a business plan to begin.
You’ll work on your own idea with Travis. The aim is to leave with something specific enough to put in front of potential customers.
Limited seating · Reservation required
Reserve your ticket.
$97.00 per person. Your ticket includes this hands-on workshop with Travis DiPerna.
Full refunds until 24 hours before the workshop. If we cancel, you’ll receive a full refund. Read the refund policy.
The person behind the club
Why I
teach this.
I’m Travis DiPerna. I spent eight years as a Navy photojournalist and built Potted, a café, before creating Everlore Hollow.
Everlore began with an experience I wanted and couldn’t find: fiction brought into the physical world, with details that engage the senses. I tested it with a landing page, Meta ads, and paid preorders before going all in.
Second Order Club is where I share that thinking and the practical work behind turning something you care about into something people can buy. This workshop brings that practical approach to the work in front of you.
More about Travis and the clubWhat is Second Order Club?
A place to
keep building.
A community for ecommerce founders building products customers choose and experiences that bring them back.
Second Order is the purchase that follows the first—the return that tells you the experience gave someone a reason to come back.
Join the free ecommerce founder community, or choose Premium at $37/month for all past workshop recordings and future live workshops. VIP coaching is $497/month and includes a monthly private call with Travis, weekly group coaching, and everything in Premium.
Members share progress, ask questions, and work through the next decisions about their offers and businesses. The community lives on Skool.
Workshop registration is separate from Second Order Club membership. Joining the community is optional.
Explore Second Order Club