Level 2 · Brand and Marketing
Brand and Marketing
Two hours of small-group coaching to clarify your brand message and choose how to reach the customers your offer is for. Four people maximum.
A community for ecommerce founders building products customers choose and experiences that bring them back.
Second Order is the purchase that follows the first—the return that tells you the experience gave someone a reason to come back. Meet the club →
Small group. Limited seats. Advance registration required.
Get a ticket · $197.00- When
- Friday, December 18, 20265:00 PM EST – 7:00 PM EST
- Where
- Everlore Hollow409 Walnut St., McKeesport, PA 15132
- Admission
- $197.00Ticket details below
Level 2 · Brand and Marketing
Make room
for progress.
Best for you if: You have a business or offer and want a clearer message and a more focused way to reach customers.
About this workshop and other dates →You have a business or offer and want a clearer message and a more focused way to reach customers.
A clearer message for the people your offer is for. A focused marketing priority to work on next.
Your focus for this session
Clarify your brand message and choose how to reach the customers your offer is for.
- A clearer message for the people your offer is for.
- A focused marketing priority to work on next.
Limited seating · Reservation required
Reserve your ticket.
$197.00 per person. Your ticket includes this hands-on workshop with Travis DiPerna.
Full refunds until 24 hours before the workshop. If we cancel, you’ll receive a full refund. Read the refund policy.
The person behind the club
Why I
teach this.
I’m Travis DiPerna. I spent eight years as a Navy photojournalist and built Potted, a café, before creating Everlore Hollow.
Everlore began with an experience I wanted and couldn’t find: fiction brought into the physical world, with details that engage the senses. I tested it with a landing page, Meta ads, and paid preorders before going all in.
Second Order Club is where I share that thinking and the practical work behind turning something you care about into something people can buy. This workshop brings that practical approach to the work in front of you.
More about Travis and the clubWhat is Second Order Club?
A place to
keep building.
A community for ecommerce founders building products customers choose and experiences that bring them back.
Second Order is the purchase that follows the first—the return that tells you the experience gave someone a reason to come back.
Join the free ecommerce founder community, or choose Premium at $37/month for all past workshop recordings and future live workshops. VIP coaching is $497/month and includes a monthly private call with Travis, weekly group coaching, and everything in Premium.
Members share progress, ask questions, and work through the next decisions about their offers and businesses. The community lives on Skool.
Workshop registration is separate from Second Order Club membership. Joining the community is optional.
Explore Second Order Club