01Hours 00–12
Diagnose
We audit the current page, ad-to-page message match, reviews, analytics, and customer objections to find the friction suppressing conversion.
CRO opportunity map72-hour Shopify CRO sprint
Your product works.
Your page doesn't.
We diagnose the leaks, sharpen the offer, and rebuild your product page to convert more of the traffic you already have—in 72 hours.
Reserve your page$1,000 per pageOne revisionConversion-lift guarantee
The first mistake · 01
CRO is more than moving buttons around.
A product page converts when the traffic, promise, proof, images, and buying decision all point in the same direction.
Most CRO work begins too late—with a new button color or another app. But the biggest leaks usually sit in the offer, message match, proof, hierarchy, and unanswered objections.
The Sprint starts with evidence, fixes the commercial argument, and then builds the page that argument requires. Every section has one job: move the right customer closer to purchase.
Traffic→Message match→Proof→Purchase→Second order
Every promise changes the next.
The build sequence · 02
How it works
The 72-hour clock begins after your source assets, Shopify access, and one decision-maker are ready. Each additional page is scheduled in its own 72-hour production window.
02Hours 12–36
Convert
We sharpen the offer, positioning, proof, objections, and page hierarchy into one focused commercial argument.
Offer + conversion copy03Hours 36–72
Build
We design, build, and quality-check the product page inside Shopify across desktop and mobile, ready to publish and measure.
Shopify page + test planScope
The files, code, and page.
The design is built directly in Shopify—not left behind as a Figma mockup. You get a working, measurable product page—not a list of CRO suggestions your team still has to implement.
- CRO audit and prioritized page strategy
- Offer, positioning, and message hierarchy
- Conversion-focused product-page copy
- One custom Shopify product page — built in a duplicate theme
- Supplied imagery optimized for desktop and mobile
- Responsive, accessibility, and purchase-path QA
- One consolidated revision round
- Launch checklist and next-test recommendation
Case Studies · 03
Selected Work
Two very different products. The same discipline: remove confusion, strengthen the buying argument, and make the page carry the sale.
DTC · Physical story subscription
Everlore Hollow
A serialized fantasy story box translated into a legible offer, original visual world, product imagery, and a purchase journey that lets an unfamiliar format make sense.
- Offer architecture
- Brand system
- Product imagery
- Ecommerce
Industrial · High-consideration product
Stone River Dynamics
A complex mobile 3D-concrete-printing system turned into a clear product story with field proof, useful specifications, and a direct path from curiosity to quote.
- Positioning
- Web design
- Product narrative
- Lead generation
Selected work built by Travis. Shown to demonstrate range—not presented as prior Sprint engagements or as performance claims.
Pricing · 04
One page. One price.
$1,000 for each conversion-focused Shopify product page. Add as many pages as you need when you apply.
72-hour CRO buildPer page
Shopify Product Page
$1,000 per product page
- CRO audit and prioritized page strategy
- Offer, positioning, and message hierarchy
- Conversion-focused product-page copy
- One custom Shopify product page — built in a duplicate theme
- Supplied imagery optimized for desktop and mobile
- Responsive, accessibility, and purchase-path QA
- One consolidated revision round
- Launch checklist and next-test recommendation
One consolidated revision round is included per page. Photography is $500 per product on a simple studio set; models, locations, elaborate props, or complex styling are quoted separately.
Why Second Order
The page is not the end of the system.
A sharper offer changes why someone buys. That changes what they expect to receive. The expectation changes how they judge the product, describe it, and decide whether to return.
The landing page begins a promise the product must finish.
What stays outside
A hard edge keeps the work sharp.
Each $1,000 scope is deliberately narrow: one product, one primary audience, one offer, one page, and one consolidated revision round.
- 01Full-company rebrands
- 02Complete store redesigns
- 03Paid-media management
- 04Email, SMS, or social management
- 05Complex custom applications
- 06Continuous CRO retainers
- 07Second or open-ended revision rounds
- 08Open-ended Slack support
One operator · No handoffs
From diagnosis to deployment.
Every Sprint is led by Travis DiPerna—a DTC operator, designer, builder, former product photographer, and U.S. Navy-trained photojournalist. The person forming the offer is the same person shaping the images and building the page.
01 Evidence over opinion02 Senior work only03 One accountable owner
72-hour builds · Limited weekly capacity
Show us the pages that need to convert.
Add every product page you're planning so we can scope the project at $1,000 per page. Add product photography when you need it—just your name, email, URLs, and the number of products to shoot.
travis@secondorderclub.com